JJ Roberts has been a successful entrepreneur for over 30 years, founding his first startup in 1984. After the sale of his fourth startup in 2008, he began helping other entrepreneurs navigate the path to success as a mentor. He met Pat as Pikmykid was just beginning. Soon his passion to again, be part of something important, took over and he joined Pikmykid full time. He spends what little spare time he has playing golf, competing in triathlons, or writing his second children’s novel.